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Spotlight

The purpose of the monthly Spotlight is to showcase health communication materials that have had proven impact.

World TB Day Special

WORLD TB DAY - March 24, 2007

WEB SITE OF THE MONTH

Stop TB Partnership ACSM
Stop TB Partnership ACSM Web Site

The advocacy, communication and social mobilization (ACSM) sub-group of the Stop TB Partnership provides guidance and support for in-country programme communication and social mobilisation to improve TB case detection and treatment compliance. Key areas of work are strengthening the communication capacities of country-level partners, and facilitating formation of national partnerships to generate greater civil society support for TB.

TB PRINT MATERIALS - NIGERIA

In order to combat TB, the Federal Government in Nigeria introduced the WHO-recommended TB Directly Observed Treatment Short Course (DOTS) in 2001, and the Federal Ministry of Health plans to expand this programme in all States. The following materials were developed by Jigawa State Ministry of Health and Partnerships for Transforming Health Systems (PATHS) to promote the DOTS programme in Jigawa State:

Flipchart
Flipchart

Poster
Poster

EVIDENCE OF EFFECTIVENESS

“With DFID support, there has been a 7-fold increase in tuberculosis (TB) patients on treatment in Jigawa State (in North West Nigeria) and a four-fold increase in the utilization of primary health care facilities in Ekiti State (in South West Nigeria), a state which has also raised its immunization coverage from 21% to 45%.” UK Department of International Development Fact Sheet.

Graph
Click graph to see a larger version.

In this graph, PSM-adjusted effects of TB campaign materials on knowledge about tuberculosis, by state, the treatment group comprises those exposed to the specific campaign materials. The matched control group is made up of those not exposed to the campaign materials. The treated and the control groups were matched on the following characteristics: post-primary education, marital status, age, household size, urban residence, radio listening habits, television viewing habits, newspaper reading habits, parity, gender and religiosity. Only the unexposed individuals for whom a match was found among the treated group were included in the analysis.

The campaign apparently had huge effects on knowledge about tuberculosis in both Ekiti and Jigawa states. The data show that the campaign helped to increase the proportion who are highly knowledgeable about tuberculosis by 51.8 percentage points in Ekiti State and 43.3 percentage points in Jigawa State. Both increases are significant at the 0.001 level.

CREDITS

These materials were developed by Jigawa State Ministry of Health and Partnerships for Transforming Health Systems (PATHS) which is funded by the UK Department for International Development (DFID) and managed by a consortium of five international institutions – GRID Consulting, Ltd., Health Partners International, HLSP,Ltd., Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs, and Liverpool Associates in Tropical Health.



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The Health Communication Partnership

Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs in partnership with
Academy for Educational Development " Save the Children " The International HIV/AIDS Alliance
Tulane University's School of Public Health and Tropical Medicine

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Stop TB Partnership ACSM site