Health Communication Materials Database | M/MC ID# PO ARM 1 |
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| English Title: [Family planning : The right path for your family : Logo sign displayed in pharmacies and participating clinics]
Series Title: | Green Path Campaign |
Media Format: Poster
Date: 2000
Country: Armenia
Subjects: Quality of Health Care, Campaigns, Logos, Family Planning, JHU/PCS, USAID, Pharmacies, Clinics
Audience: Women, Couples
Languages: Armenian
Description: 42 x 32 cm. poster. Blue, white and green background with green text. Campaign logo appears at top along with line drawing of a family of three at bottom.
Producers: Armenia Ministry of Health, Johns Hopkins University Population Communication Services (JHU/PCS), USAID
Contact: Johns Hopkins Bloomberg School of Public Health / Center for Communication Programs (CCP)
111 Market Place, Suite 310
Baltimore, Maryland 21202-4024
United States of America
Phone: (410) 659-6300
Email: webadmin@jhuccp.org
Website: http://www.jhuccp.org
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|  | Abstract: Poster used to identify pharmacies and clinics participating in the "Family Planning: The Right Path for Your Family" campaign.
Notes: On June 2, 2000 the Ministry of Health launched Armenia’s first major mass media campaign to improve women’s reproductive health. Radio, television and print materials were developed with technical assistance from JHU/PCS and Paradise Ltd. The campaign promotes seventy-five Government Family Planning Cabinets throughout the country, and twenty pharmacies in Yerevan. A distinctive campaign logo featuring... more Notes: On June 2, 2000 the Ministry of Health launched Armenia’s first major mass media campaign to improve women’s reproductive health. Radio, television and print materials were developed with technical assistance from JHU/PCS and Paradise Ltd. The campaign promotes seventy-five Government Family Planning Cabinets throughout the country, and twenty pharmacies in Yerevan. A distinctive campaign logo featuring a family walking on a green path, and the campaign slogan "Family Planning: The Right Path for Your Family" identifies all materials. The campaign is referred to as the "Green Path Campaign" and runs through November 2000. The campaign promotes modern contraception and family planning clinics nationally using a combination of national and regional media as well as community events. The program also trained doctors in counseling and interpersonal communication and pharmacists in quality customer service and contraceptive technology in pilot regions. The pharmacy training is an important component of the program because a 1997 national survey found that more women get their contraceptive methods from pharmacists than any other source. Campaign materials such as this brochure on oral contraceptives will be distributed throughout the
country (100,000 printed.) less
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