Health Communication Materials Database | M/MC ID# TD TAN 38 |
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| English Title: [Live: Wait or use a condom]
Original Title: Ishi: Subiri au tumia kondon kila wakati [cap]
Series Title: | ISHI |
Media Format: Clothing
Date: 2001
Country: Tanzania
Subjects: HIV Prevention, Adolescents, Sexual Abstinence, Condom Use, JHU/PCS, Campaigns
Audience: Adolescents
Languages: Swahili
Description: White baseball cap with 'Ishi' logo on front (blue lettering with a red heart as the dot in the letter 'i').
Producers: Tanzania Commission for AIDS (TACAIDS)
Contact: Johns Hopkins Bloomberg School of Public Health / Center for Communication Programs (CCP)
111 Market Place, Suite 310
Baltimore, Maryland 21202-4024
United States of America
Phone: (410) 659-6300
Email: webadmin@jhuccp.org
Website: http://www.jhuccp.org
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|  | Abstract: ISHI, “live” in Kiswahili, is an HIV/AIDS behavior change communication campaign for young men and women in Dar es Salaam inspired by the World AIDS Day 2000 theme: 'men make a difference'. The Campaign was officially launched by the Tanzania Prime Minister Hon. Frederick Sumaye in Dar es Salaam on November 15, 2001. The primary intended audience of the campaign is in- and out-of school youth ages... more Abstract: ISHI, “live” in Kiswahili, is an HIV/AIDS behavior change communication campaign for young men and women in Dar es Salaam inspired by the World AIDS Day 2000 theme: 'men make a difference'. The Campaign was officially launched by the Tanzania Prime Minister Hon. Frederick Sumaye in Dar es Salaam on November 15, 2001. The primary intended audience of the campaign is in- and out-of school youth ages 15-19. The campaign’s overall objective is to increase the number of youth aged 15-19 who believe that they are at personal risk of contracting HIV/AIDS. The campaign will provide the springboard for a sustained nationwide campaign reaching young people. less
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