Health Communication Materials Database | M/MC ID# TD NGA 216 |
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| English Title: Fever? Already packed malaria tablets available here [sticker]
Series Title: | Roll Back Malaria (RBM) Partnership |
Media Format: Sticker
Date: No Date
Country: Nigeria
Subjects: Malaria, Drugs, Clinics, Child Health, Diseases, JHU/HCP, Treatment
Audience: General
Languages: English
Description: 15 x 30 cm. sticker. Yellow background with illustration of a child hugging himself; two Roll Back Malaria logos flank the illustration; black text.
Producers: World Health Organization (WHO), Roll Back Malaria Cabinet Project, Basics II, USAID, Abia State, Society for Family Health (SFH), Johns Hopkins University Center for Communication Programs (JHU/CCP) Nigeria, Health Communication Partnership (HCP)
Contact: Health Communication Partnership (HCP)
111 Market Place, Suite 310
Baltimore, Maryland 21202
United States of America
Phone: 410-659-6300
Email: hcpinfo@jhuccp.org
Website: http://www.hcpartnership.org
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|  | Notes: The Ministry of Health (MOH) in Nigeria, in collaboration with partners, designed approaches to utilize patent medicine vendors (PMVs) for delivery of basic child survival strategies and products to those populations less served by the public sector. The Nigeria intervention was an integrated effort that included coordination of PMV training with the introduction of pre-packaged, age-specific Chloroquine... more Notes: The Ministry of Health (MOH) in Nigeria, in collaboration with partners, designed approaches to utilize patent medicine vendors (PMVs) for delivery of basic child survival strategies and products to those populations less served by the public sector. The Nigeria intervention was an integrated effort that included coordination of PMV training with the introduction of pre-packaged, age-specific Chloroquine and Sulfadoxine-Pyrimethamine in Abia State . Both of these activities were supported by a comprehensive social marketing and behavior change communication strategy, which included mass media to promote new pre-packaged antimalarials and the PMVs who displayed shop identifiers from the training. Both of the components also benefited from routine community-based activities on home management of malaria as part of the broader MOH malaria strategy. The partners produced communication support materials for use by PMVs. Materials included shop identifiers and communication materials such as job aids.
The overall concept and design of the project were laid out in discussions between the Abia State Ministry of Health and BASICS II, a global child survival project funded by the Office of Health and Nutrition of the Bureau for Global Health of the U.S. Agency for International Development. This was expanded to include the teams of the Society for Family Health/Population Services International (SFH/PSI) and the Health Communication Partnership (HCP) based at the Johns Hopkins Center for Communication Programs. BASICS II played the leading role in the design, logistics, and implementation of the PMV training and in conducting evaluation surveys; SFH developed and introduced pre-packaged CQ and SP and launched these products in Abia State; HCP played the leading role in development and production of communication and training materials. less
Summative Evaluation: Data collection was carried out immediately prior to the PMV intervention in July 2003, and then in January 2004, over four months after the majority of PMVs had been trained. The pre-and post-intervention surveys included two types of data collection. The first was a simulated visit approach using mystery clients to measure changes in PMV practices. The second method was an inventory of the drugs... more Summative Evaluation: Data collection was carried out immediately prior to the PMV intervention in July 2003, and then in January 2004, over four months after the majority of PMVs had been trained. The pre-and post-intervention surveys included two types of data collection. The first was a simulated visit approach using mystery clients to measure changes in PMV practices. The second method was an inventory of the drugs available. This also included a profile of shop attendants, a structured interview to measure knowledge about management of malaria in children, and observations of the presence of intervention communication materials. The survey showed that there was a strong uptake of pre-packaged antimalarials (PPAMs) and that 96% of the PMV shops were displaying at least one of the three materials distributed at the training in full view. The shop dangler was the most commonly seen (79%), followed by shop stickers (69%) and the dosage chart for PPAMs (65%). less
Summative Evaluation Links: http://db.jhuccp.org/mmc/media/ManagementofMalaria.pdf
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