Health Communication Materials Database | M/MC ID# TD IND 145 |
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| English Title: [Carrom board game]
Series Title: | Jawaan Hoon Nadaan Nahin |
Media Format: Game/Toy
Date: 2006
Country: India
Subjects: HIV Prevention, AIDS, JHU/HCP, USAID
Audience: Adolescents, General
Languages: Hindi
Description: 86 x 86 cm. Wooden carrom board. Frame surrounding the playing surface is black with white youth campaign logos and white Hindi text on three sides, fourth side has logos for USAID, Avert, and HCP. Playing surface is light with natural wood grain pattern and painted with markings in black and red, including an eight-pointed star in the center of the board, and text in blue, black, and red; 16 x 21 x 3 cm cardboard box with 24 wooden, disc-shaped playing pieces (11 black, 11 natural wood-colored, 2 red), 1 plastic disc-shaped striker, thirty 9 x 14 cm question and answer cards, and 6-panel instruction card.
Producers: Avert Society, Health Communication Partnership (HCP), USAID
Contact: Avert Society
AcWorth Complex, R. A. Kidwai Marg,
Wadala
Mumbai, Maharashtra 400 031
India
Phone: 022-416 4510
Email: info@avertsociety.org
Website: http://www.avertsociety.org/home.htm
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|  | Abstract: Carrom is a very common househould game in India.
Notes: “Jawoon Hoon Nadaan Nahin” which translates to mean “I’m Young but not Naive” is the tag line/campaign slogan that sums up the mood of the youth campaign in Maharashtra. This campaign for youth in Maharshtra was developed and launched by Avert Society and the Health Communication Partnership in India. The multi-channel campaign is supported by USAID and includes a variety of mass media and mid media... more Notes: “Jawoon Hoon Nadaan Nahin” which translates to mean “I’m Young but not Naive” is the tag line/campaign slogan that sums up the mood of the youth campaign in Maharashtra. This campaign for youth in Maharshtra was developed and launched by Avert Society and the Health Communication Partnership in India. The multi-channel campaign is supported by USAID and includes a variety of mass media and mid media products, giveaway materials and interactive entertainment-education materials. Examples of mass media products developed for the campaign include TV spots, radio spots, cinema spots, billboards, bus shelters, bus panels. Examples of mid media products developed for the campaign include banners, cricket set including logo branded bats, cheer cards, head bands; posters including a set of 12 myth-busting posters and 6 posters based on A-B strategy. Examples of giveaway materials include bookmarks, pamphlets, Z cards and stickers. The interactive E-E communication kit was developed in a participatory manner along with the target audience and this consists of comic books, 4 interactive communication technology (ICT) based games and a song booklet.|AVERT Society is a joint project of the National AIDS Control Organization (NACO), Government of Maharashtra and the United States Agency for International Development (USAID). AVERT aims to increase the use of effective and sustainable response to reduce transmission and mitigate the impact of Sexually Transmitted Diseases (STD), Human Immunodeficiency Virus (HIV), Acquired Immune Deficiency Syndrome (AIDS) and related infectious diseases. less
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