Health Communication Materials Database | M/MC ID# TD IND 138 |
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| English Title: [AVERT Society Dabbawala program leaflet holder]
Series Title: | Work Place Intervention (WPI) |
Media Format: Novelty Item
Date: [2005]
Country: India
Subjects: World AIDS Day, HIV Prevention, AIDS, Campaigns, Awareness, Health Education, JHU/HCP, USAID
Audience: General
Languages: English
Description: 27 x 10 cm. cardboard model of a lunch pail, or dabba, containing 4 leaflets. Logo on front depicts red ribbon with cartoon man holding up a dabba.
Producers: Avert Society, Health Communication Partnership (HCP), USAID
Contact: Avert Society
AcWorth Complex, R. A. Kidwai Marg,
Wadala
Mumbai, Maharashtra 400 031
India
Phone: 022-416 4510
Email: info@avertsociety.org
Website: http://www.avertsociety.org/home.htm
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|  | Abstract: Dabbawalas are delivery persons who bring home-cooked lunches in lunchboxes to office workers in Mumbai, India. As part of a World AIDS Day campaign, over 5,000 dabbawalas delivered lunches with a small information packet on HIV/AIDS attached to each lunchbox.|This cardboard model of a lunchbox contains 4 informative leaflets about the campaign. The first leaflet gives details on when and where the... more Abstract: Dabbawalas are delivery persons who bring home-cooked lunches in lunchboxes to office workers in Mumbai, India. As part of a World AIDS Day campaign, over 5,000 dabbawalas delivered lunches with a small information packet on HIV/AIDS attached to each lunchbox.|This cardboard model of a lunchbox contains 4 informative leaflets about the campaign. The first leaflet gives details on when and where the campaign was implemented; the objective and process of the campaign; event highlights; outcomes; and partnering organizations. The second leaflet outlines details of how the Radio City radio station participated in the campaign, including running promos, hosting quizzes and interviews, and providing news coverage of campaign events. The third leaflet explains how the campaign started; what the AVERT Society is; and what the dabbawalas do. The fourth leaflet provides statistical findings on results from the campaign. less
Notes: The Dabbawala program is part of the Work Place Intervention (WPI), a key activity being implemented by the Health Communication Partnership (HCP) in collaboration with AVERT Society in Maharashtra and supported by the President's Emergency Plan for AIDS Relief through the U.S. Agency for International Development (USAID).|AVERT Society is a joint project of the National AIDS Control Organization (NACO),... more Notes: The Dabbawala program is part of the Work Place Intervention (WPI), a key activity being implemented by the Health Communication Partnership (HCP) in collaboration with AVERT Society in Maharashtra and supported by the President's Emergency Plan for AIDS Relief through the U.S. Agency for International Development (USAID).|AVERT Society is a joint project of the National AIDS Control Organization (NACO), Government of Maharashtra and the United States Agency for International Development (USAID). AVERT aims to increase the use of effective and sustainable response to reduce transmission and mitigate the impact of Sexually Transmitted Diseases (STD), Human Immunodeficiency Virus (HIV), Acquired Immune Deficiency Syndrome (AIDS) and related infectious diseases. less
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