Health Communication Materials Database | M/MC ID# PO IND 296 |
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| English Title: [Importance of working for PLWHA]
Series Title: | Akele Nahin Hain Aap |
Media Format: Poster
Date: No Date
Country: India
Subjects: Men, Employment, Health Personnel, Workplace, Care and Support
Audience: Men, HIV Positive Persons
Languages: Hindi
Description: 56 x 44 cm. poster. Blue background; black and red text; photo with puzzle piece border at center of smiling man working at a newsstand, holding out a newspaper.
Producers: USAID, Avert Society, Health Communication Partnership (HCP)
Contact: Health Communication Partnership (HCP)
111 Market Place, Suite 310
Baltimore, Maryland 21202
United States of America
Phone: 410-659-6300
Email: hcpinfo@jhuccp.org
Website: http://www.hcpartnership.org
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|  | Abstract: Promotes continuation of working for men living with HIV/AIDS.
Notes: See also PO IND 295 for a version in Marathi, and PO IND 290 and PO IND 291 for posters with identical messages intended for women.
The "akele nahin hain aap" campaign was developed by the Avert Society, a joint project of the National AIDS Control Organization and the Government of Maharashtra with funding from USAID. The Health Communication Partnership (HCP) is providing technical assistance... more Notes: See also PO IND 295 for a version in Marathi, and PO IND 290 and PO IND 291 for posters with identical messages intended for women.
The "akele nahin hain aap" campaign was developed by the Avert Society, a joint project of the National AIDS Control Organization and the Government of Maharashtra with funding from USAID. The Health Communication Partnership (HCP) is providing technical assistance to Avert Society for developing and implementing a state-wide communication strategy.
The campaign has been designed to address the various communication needs that assume priority in the world of people living with HIV/AIDS. It seeks to replace isolation with acceptance and inclusiveness, ignorance with knowledge, fear with reassurance, and helplessness with a sense of empowerment and confidence. The campaign theme is "Ektay nahi tumhi, saath aahot amhi" (You are not alone, we are with you).
The care campaign emerged as a result of extensive involvement of the networks of people living with HIV/AIDS. Positive people helped prioritize the messages and suggested appropriate communication tools; they vetted the materials and brought sensitivity and simplicity to the content, assisting in demystifying the technical jargon. Above all, they participated by featuring in many of the materials, sharing stories of their journey from despair to hope. Finally, the communication products are contained in cloth kit that has been designed and developed by positive women as an income-generating activity. less
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