Media/Materials Clearinghouse (M/MC)

Notes: See also PO IND 293 for a version in Marathi.
The "akele nahin hain aap" campaign was developed by the Avert Society, a joint project of the National AIDS Control Organization and the Government of Maharashtra with funding from USAID. The Health Communication Partnership (HCP) is providing technical assistance to Avert Society for developing and implementing a state-wide communication strategy.
The campaign has been designed to address the various communication needs that assume priority in the world of people living with HIV/AIDS. It seeks to replace isolation with acceptance and inclusiveness, ignorance with knowledge, fear with reassurance, and helplessness with a sense of empowerment and confidence. The campaign theme is "Ektay nahi tumhi, saath aahot amhi" (You are not alone, we are with you).
The care campaign emerged as a result of extensive involvement of the networks of people living with HIV/AIDS. Positive people helped prioritize the messages and suggested appropriate communication tools; they vetted the materials and brought sensitivity and simplicity to the content, assisting in demystifying the technical jargon. Above all, they participated by featuring in many of the materials, sharing stories of their journey from despair to hope. Finally, the communication products are contained in cloth kit that has been designed and developed by positive women as an income-generating activity. less

	The Health Communication Partnership Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs in partnership with Academy for Educational Development • Save the Children • The International HIV/AIDS Alliance Tulane University's School of Public Health and Tropical Medicine
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