Media/Materials Clearinghouse (M/MC)

Health Communication Materials Database

M/MC ID# KT AFR 19

English Title: African transformation : The way forward
Series Title: | African Transformation |
Media Format: Kit, Photo, Manual, Documentary, Bag
Date: 2005
Country: Africa
Subjects: Gender Issues, Social Behavior, Decision Making
Audience: Adults, Men, Women
Languages: English
Description: 34 x 40 cm. black nylon bag. Handle at top; padded shoulder strap; multiple zippered pockets and compartments; white text on front flap with b&w logo of a male figure and a female figure reaching for each other across an outline of Africa; producer logos in b&w on back.
Producers: Health Communication Partnership (HCP), USAID, Communication for Development Foundation Uganda (CDFU), IVAD Film Productions
Contact: Health Communication Partnership (HCP)
111 Market Place, Suite 310
Baltimore, Maryland 21202
United States of America
Phone: 410-659-6300
Email: hcpinfo@jhuccp.org
Website: http://www.hcpartnership.org

Abstract: �African Transformation� is a participatory tool that enables men and women to examine critically gender and social norms, including masculinity, and how they affect their well-being; to overcome gender barriers in their own life: and to work on eliminating harmful gender norms and supporting positive ones. �African Transformation� is an adaptation of the successful �Arab Women Speak Out� (AWSO) model to the African context. The key component of AWSO is a series of video profiles showing positive role models of women from relatively low socio-economic status who overcame gender barriers and reached goals they had determined for themselves. The profiles are shown during a participatory, facilitative training, whereby participants review these women�s stories, and explore resources and strategies they can use to attain their own goals. less

Notes: Contents: Facilitator's Guide (PL AFR 302); Written Profiles (PL AFR 303); 22 x 28 b&w photos of profiled subjects; Audio Profiles (TA AFR 43 - 2 tapes); Video Profiles (VT AFR 129).

Behavior Change Theories: Empowerment, Social Learning

Formative Research: Following a series of Focus Group Discussions in six different African countries that confirmed the AWSO model was appropriate for adaptation to Africa, a Regional Design Workshop was held in January, 2004, in Kampala, Uganda, to determine what that would look like. The meeting was attended by (primarily) professional women working on gender and women�s issues from across Africa. Participants represented a cross section of specialties, including health, education, domestic violence, eliminating harmful traditional practices, and law. An important outcome of that meeting was the recognition that while AWSO focused exclusively on women, African Transformation would need to engage men in order to be effective. A second regional meeting was therefore held in July, 2004 to conceptualize a more comprehensive, inclusive project, building on the original design. Participants included several members of the Technical Advisory Group that had been selected in January, along with men from five different countries with experience in gender, development, and/or men�s projects. less

Pretesting: As part of the �Africa Transformation� project, a five-day training of community facilitators was conducted in June 2005 in Uganda. During the training, the curriculum was pre-tested together with the video among 27 participants who were all community trainers in different community based organizations (CBOs). The workshop participants represented organizations involved in community activities such... more

	The Health Communication Partnership Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs in partnership with Academy for Educational Development • Save the Children • The International HIV/AIDS Alliance Tulane University's School of Public Health and Tropical Medicine
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