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Health Communication Materials Database

M/MC ID# DV UGA 2



English Title: Life choices
Series Title: | YEAH (Young, Empowered, and Healthy) |
Media Format: Drama
Date: No Date
Country: Uganda
Subjects: Adolescents, Sex Behavior, Premarital Sex Behavior, Sexual Responsibility, Condom Use, HIV Infections, HIV Testing, HIV Transmission, Voluntary Counseling and Testing, Persons Living with HIV/AIDS, Pregnancy, Unplanned, Adolescent Pregnancy, Partner Communication, Parental Involvement, Rural Areas, Rural Life, Enter-Educate, JHU/HCP, USAID
Audience: General
Languages: English
Description: DVD
Producers: Young, Empowered, and Healthy (YEAH), Uganda Ministry of Gender, Labour and Social Development, Health Communication Partnership (HCP), GTZ, USAID
Contact: Health Communication Partnership (HCP)
111 Market Place, Suite 310
Baltimore, Maryland 21202
United States of America

Phone: 410-659-6300
Email: hcpinfo@jhuccp.org
Website: http://www.hcpartnership.org
Abstract: This DVD is an interactive drama, where at certain points in the storyline the viewer is prompted to make a choice on how the story will continue. The story explores issues of adolescent relationships; sexual responsibility; HIV/AIDS; forced marriage; and unplanned adolescent pregnancy.
Seventeen-year-old Joyce lives with her parents in a rural village. Her mother is sick with AIDS and her unemployed... more
Abstract: This DVD is an interactive drama, where at certain points in the storyline the viewer is prompted to make a choice on how the story will continue. The story explores issues of adolescent relationships; sexual responsibility; HIV/AIDS; forced marriage; and unplanned adolescent pregnancy.
Seventeen-year-old Joyce lives with her parents in a rural village. Her mother is sick with AIDS and her unemployed father drinks most of the day. The family doesn’t have much money, and Joyce’s mother barely manages to pay Joyce’s school fees so she can attend Beachwood College. It is her parents’ hope that Joyce’s education will be an investment that ultimately rescues the family from poverty.
Joyce and her friend Jackie get rides to school with some boys who own motorbikes. When KC, the boy who Joyce rides with, asks her to go to a bar with him, Jackie tells Joyce she should go. After KC leaves, one of the girls’ classmates, Kasozi, who Joyce kind of likes, comes up to them and tells them they should come to the school soccer match the next day. At this point in the story, the viewer is prompted to choose if:
(1) Joyce will go to the bar with KC, or
(2) Joyce will go to the soccer match to watch Kasozi.
In the bar storyline, Joyce meets KC for drinks at the bar and gets drunk while he compliments her and finally convinces her to come to his house. At KC’s house, the story pauses, and the viewer is presented with another series of choices:
(1.1) Joyce has unprotected sex with KC;
(1.2) Joyce has protected sex with KC;
(1.3) Joyce doesn’t have sex with KC.
Each of these choices then also leads to further choices for the viewer to make.
In the soccer match storyline, Joyce finds out that Jackie wanted her to go out with KC because she likes Kasozi. But Kasozi likes Joyce, and she agrees to go out with him, even though he says he expects a girlfriend to sleep with him. The viewer is then presented with two choices:
(2.1) Joyce refuses to have sex with Kasozi;
(2.2) Joyce agrees to have sex with Kasozi.
Each of these choices then leads to further choices for the viewer to make. less


Notes: Subtitle printed on DVD: An interactive DVD drama.|Run time varies according to chosen storyline.|DVD also includes a trailer for the drama.|Young, Empowered, and Healthy (YEAH) is a three-year behavior change communication campaign for 15- to 24-year-olds begun in 2004 by Ugandan NGOs Straight Talk Foundation (STF) and Communication Development Foundation Uganda (CDFU), with funding from USAID and... more
Notes: Subtitle printed on DVD: An interactive DVD drama.|Run time varies according to chosen storyline.|DVD also includes a trailer for the drama.|Young, Empowered, and Healthy (YEAH) is a three-year behavior change communication campaign for 15- to 24-year-olds begun in 2004 by Ugandan NGOs Straight Talk Foundation (STF) and Communication Development Foundation Uganda (CDFU), with funding from USAID and technical support from Health Communication Partnership (HCP). The centerpiece of YEAH is Rock Point 256, a radio serial drama designed according to the MARCH concept from the US Centers for Disease Control.|The mission of the YEAH campaign is to stimulate dialogue and action in communities, families, schools, and health facilities around young peoples' needs; and model positive practices through local and national media.|The objectives of the campaign are to reduce HIV prevalence and early pregnancy, and to increase the proportion of young people who complete primary education and beyond. less


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