Health Communication Materials Database | M/MC ID# CD USA 160 |
| |
| |  | Abstract: The stories in BodyLove center around 3 families in a community. Vanessa and Roz operate the beauty salon called BodyLove. Characters struggle to prevent or manage chronic diseases prevalent among African-American adults. While the primary focus is diabetes, the stories also address hypertension, stroke, kidney disease, depression, alcoholism, gun violence and other critical issues. The program is... more Abstract: The stories in BodyLove center around 3 families in a community. Vanessa and Roz operate the beauty salon called BodyLove. Characters struggle to prevent or manage chronic diseases prevalent among African-American adults. While the primary focus is diabetes, the stories also address hypertension, stroke, kidney disease, depression, alcoholism, gun violence and other critical issues. The program is based upon the principles of "entertainment-education" that have been recommended for reaching audiences not reached by traditional health education and health promotion messages.
The primary mechanism for changing behavior is modeling by the characters within the stories of BodyLove. Rosalyn and Fadelia, two main characters, manage their diabetes in very different ways that have life threatening consequences. By demonstrating strategies for changing from unhealthy to healthy behaviors, BodyLove increases confidence among listeners that they can attempt such changes. BodyLove motivates listeners to change.
The target audience is African American adults living in resource-poor communities who are at increased risk for diabete and other chronic diseases because of constrained resources and limited access to information. This includes the elderly, those with limited health literacy, and those in poor rural and urban areas. less
Notes: Media for Health is a private non-profit organization formed in September, 2006 to produce, promote and distribute BodyLove. It is governed by a 15 member Board of Directors with a wide range of experiences and expertise, including health promotion, primary care medicine, health communications, legal, accounting, marketing, media buying, and radio production. The organization is supported by charitable... more Notes: Media for Health is a private non-profit organization formed in September, 2006 to produce, promote and distribute BodyLove. It is governed by a 15 member Board of Directors with a wide range of experiences and expertise, including health promotion, primary care medicine, health communications, legal, accounting, marketing, media buying, and radio production. The organization is supported by charitable foundations and radio sponsorships. less
Behavior Change Theories: Entertainment Education
Summative Evaluation: Our evaluations to date suggest that the program is well received and is perceived to be exerting some influence on people’s behavior. Data were collected from a panel of 95-162 radio listeners after every 20 episodes. On a five point scale (poor/fair/good/very good/excellent), 52% to 67% rated the program very good to excellent at each survey point. Forty three percent said they have adjusted their... more Summative Evaluation: Our evaluations to date suggest that the program is well received and is perceived to be exerting some influence on people’s behavior. Data were collected from a panel of 95-162 radio listeners after every 20 episodes. On a five point scale (poor/fair/good/very good/excellent), 52% to 67% rated the program very good to excellent at each survey point. Forty three percent said they have adjusted their schedules to listen to BodyLove. When asked to indicate the level of influence (0-100%) on a number of health related behaviors most listeners indicated that listening to BodyLove had a very high level of influence (greater than 70% influence) on talking about diabetes, getting screened for diabetes, getting screened for high blood pressure, starting to exercise, and starting a healthier diet. Listening was reported to have a moderate to high level of influence (greater than 50%) on talking about and getting screened for depression. less
|
|
|
|
