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Health Communication Materials Database

M/MC ID# PO KEN 155


English Title: Play safe. Join the AIDS prevention team. Know your enemy
Series Title: | Caring Understanding Partners (CUP) |
Media Format: Poster
Date: [2000]
Country: Kenya
Subjects: Safer Sex, JHU/PCS, HIV Prevention, Athletes, Sports, Male Role
Audience: Men
Languages: English
Description: 29 x 36 cm. poster. Blue/yellow background with yellow text; color photo of a soccer ball being held by two gloved hands.
Producers: Confederation of East and Central Africa Football Association (CECAFA), United Kingdom Department for International Development (DFID), Deutsche Gesellschaft fur Technische Zusammenarbeit (GTZ), Johns Hopkins University Population Communication Services (JHU
Contact Name:
Johns Hopkins Bloomberg School of Public Health / Center for Communication Programs (CCP)
Address:
Erro Court, Townhouse #11, Riara Road, opposite Makini School off Ngong Road - P.O. Box 53727
Nairobi, Kenya

Phone: (254-2) 566863
Email:
Notes: In Nairobi, over 121,000 screaming soccer fans, players, coaches, and policymakers helped to break the silence about AIDS at a series of recent soccer games in the Kenyan capital. "Break the Silence: Let's Talk About AIDS" was the campaign slogan that sparked conversations about AIDS prevention before, during, and after the tournament. Teams from Kenya, Ethiopia, Sudan, Uganda, Rwanda, and Eritrea... more
Notes: In Nairobi, over 121,000 screaming soccer fans, players, coaches, and policymakers helped to break the silence about AIDS at a series of recent soccer games in the Kenyan capital. "Break the Silence: Let's Talk About AIDS" was the campaign slogan that sparked conversations about AIDS prevention before, during, and after the tournament. Teams from Kenya, Ethiopia, Sudan, Uganda, Rwanda, and Eritrea competed. Some 140 players under age 20, 20 referees and team managers, and 15 CECAFA board officials were involved in the 15 matches highlighting AIDS prevention activities. A dozen TV and radio interviews, 34 articles in local newspapers, and international press coverage helped publicize the campaign, part of a series of events in the Caring Understanding Partners (CUP) Initiative, organized by JHU/CCP throughout Africa. CUP activities are designed to involve more men and youth in reproductive health through sports. JHU/CCP has worked with the Fédération Internationale de Football Association (FIFA) and the Confederation Africaine de Football (CAF). Other CUP partners include: Kenya Football Federation (KFF), and The Association of Sports Journalists for Health/East-Central Africa. The Kenyan National AIDS Control Program (NASCOP) is a national contributor. International sponsors include Department for International Development (DFID), Joint United Nations Programme on HIV/AIDS (UNAIDS), United Nations Population Fund (UNFPA), World Health Organization (WHO), United States Agency for International Development (USAID), the World Bank, and a host of corporate sponsors. Reaching and involving men in reproductive health through soccer was endorsed at two regional conferences, held in Harare in 1997 and in Ouagadougou in 1998. less


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HCP


The Health Communication Partnership
Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs in partnership with
Academy for Educational Development " Save the Children " The International HIV/AIDS Alliance
Tulane University's School of Public Health and Tropical Medicine

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